Streamlining Recruitment: The Benefits of Automated SMS Communication in Recruitment

Whether it’s communication with internal coworkers or potential job candidates, emails and texting are frequently used by companies of all sizes. Both methods share similar advantages such as automation ability, cost efficiency, and the ability for personalization. However, despite their similarities, several distinct differences make texting a more effective communication tool. 

In a time when email inboxes are flooded with messages, it can be challenging to stand out. Email is perfect for longer communication because users can explain certain points, clarify issues, or add depth to messages. It offers recipients the luxury of time as they don’t necessarily feel the pressure to read or respond right away. Unfortunately, in the time-sensitive world of recruitment, having that extended response time may be detrimental. Additionally, emails have the chance of being missed or delivered to a spam inbox; where the recipient may never end up opening and reading it altogether. 

Fortunately, automated SMS communication offers an immediate, personal, and direct way to reach potential candidates. Compared to emails, SMS communication is generally viewed as more intimate and urgent. Due to its short nature, users are more willing to open and read a text compared to emails which are generally reserved for longer correspondence. Further, texting feels more personal and recipients can respond quickly with the click of a button.

While emails can be left unread for days or get lost in spam folders, text messages are generally opened fairly quickly. With an average open rate of 98%, text messages are almost guaranteed to be read by candidates. Additionally, 91% of customers are interested in signing up for texts while more than half (approximately 64%) believe businesses should contact them using SMS more frequently. 

This direct and immediate communication method ensures that critical information is quickly communicated, reducing the chances of missed opportunities while improving the overall recruiting experience.

Efficiency is crucial in recruitment. Automated SMS communication streamlines numerous aspects of the recruiting process, saving time and resources. 

Naturally, the quick nature of text messages speeds up the overall hiring timeline. To make the most out of texting, it’s important to keep in mind several best practices including keeping your messages concise, being clear and direct, respecting privacy and user preferences, and using automation technology wisely. 

Text messages are meant to be short, so make sure your communication is quick and to the point. Focus on your main message and avoid sending lengthy paragraphs that may overwhelm the recipient. Ensure your message is clear and easy to understand by avoiding the use of jargon or complicated language. Respect user preferences and privacy by obtaining permission before sending text messages. Avoid sending messages at inappropriate times that would bother the recipient. Leverage automated text messaging capabilities by using template responses or messages and scheduling them at the appropriate delivery time. 

Faster communication means quicker decision-making, reducing the time-to-hire and ensuring that the best talent is secured before they are lost to competitors. In a competitive job market, this efficiency can be a critical factor in attracting and hiring top candidates.

Perhaps one of the main challenges in recruitment is getting timely responses from candidates. While response rates vary by company size, candidates applying to larger companies will typically take longer to respond. 

For example, it can take an average of 11-14 days for a candidate to respond to large companies with about 1,000 employees. For smaller to mid-sized companies, the average response time is approximately 7 days. However, automated SMS communication can significantly improve these response rates. Text messages are not only read more quickly but also produce faster responses compared to emails. 

Blendyd's SMS capabilities allow recruiters to send personalized text messages to candidates, provide updates, answer questions, schedule interviews, and share important information in real-time. With these tasks automated, recruiters are now free to focus on more strategic activities such as evaluating and creating rapport with qualified candidates or finding ways to improve recruitment strategies.

Effective communication is at the heart of a successful hiring process. Not only does it build trust between recruiters and the candidates, but it also keeps them engaged while ensuring a smooth flow of information. 

Facilitate effective communication by integrating automated SMS into the recruitment process. This key integration enables recruiters to keep candidates informed at every stage of the process, from initial contact to the final hiring decision.

Enhance the recruiting experience by leveraging the right kind of technology. SMS capabilities enhance the way recruiters interact with candidates by providing a more direct and personal communication channel. By improving response rates and overall efficiency, automated SMS not only improves the recruitment process but also elevates the candidate’s job search experience. 

In today’s competitive market, using automated technology to attract and retain top talent isn’t just an option; it’s necessary for forward-thinking recruitment teams. Revolutionize your hiring workflow with cutting-edge technology that streamlines recruitment and attracts top drivers in the industry. To learn more, reach out to our team at Blendyd today.

Email Lindsey England, Chief Growth Officer at Blendyd Studios at lindsey@blendyd.com

Or book a strategy call now!